We will include Marathi in seven days, Amazon finally withdraws in front of MNS :
Maharashtra Navnirman Sena (MNS) employees on Friday vandalized Amazon’s facilities in Pune and suburban Mumbai for failing to offer a shopping offer in Marathi to a web commerce company.
The MNS action was taken by a Mumbai court on Thursday, which asked its president Raj Thackeray to attend the hearing of the Amazon case next month, alleging that the party had obstructed his administration. The workers targeted the Amazon office in Pune, a warehouse in Mumbai, and another location in Chandivali in the central part of the metropolis.
MNS leader Nitin Sardesai said, “We had approached him two to three months ago and raised the issue of why he wanted to bring a Marathi app for Amazon’
“It simply came to our notice then. But then he refused. Then they went to court against us. The case stayed against us, but now they have filed another case against us with the party president (Raj Thackeray) and others as defendants. ”
Sardesai said he was not aware of incidents of vandalism at the Amazon properties.
A spokesperson for Amazon India said: “This is an unfortunate incident on our site from outside parties and we are working with the site team for the safety of the people. We will continue to co-operate with all to enforce the law as needed. Allied safety is our top priority and we will ensure a safe environment for all our allies. ”
For its part, Amazon has said it will continue to expand language options on its shopping platform. A spokesperson for Marathi told ET, “We are committed to enabling the Amazon Mazon online shopping experience in various Indian languages, including Marathi. “Amazon customers can purchase in Hindi and four other regional languages in addition to English. We will continue to add more languages for enhanced customer experience.
Sources close to Amazon said the company would not have gone to court if it had not faced frequent incidents of violence or vandalism at its facilities in Maharashtra, though not all incidents are related to MNS intervention.
Going to the City Civil Court in Dindoshi, Mumbai, the MNS employees informed that the outdoor field advertisements given by the company were vandalized.
“This violence is definitely not acceptable and those who took part in it will be prosecuted by the police,” Desai said. Therefore, it would be in their business’s interest to attract more customers if they launched the app